Often, editors and clients will ask to see samples of your writing. They may also be called clips or a writing portfolio. What happens if you don't have previous work? Does that mean you cannot submit your work or win the client?
Not neccessarily. You can create a portfolio even if you've never been published or had a paying client. You will want to have a basic portfolio before you start seeking work.
Know What You Will Write
Before creating a portfolio, decide what kind of writing you will do. You may want to do some research to see what is popular and what sells and pays well. Take into account what type of writing you are good at or interested in learning. This may require you to take some classes.
Create Samples
Once you know what you will be writing, create samples. If you are focused on one type of writing, like sales letters, write 4 or 5 to include in your portfolio. Use a fictional business that you are promoting.
If you will be writing in several areas, include 1 or 2 examples of each one. Choose topics that you are knowledgeable about and write on them. Your portfolio may include a couple of web content articles, 2 blog posts, a sales letter, and a press release.
Put Your Portfolio on Your Website
Put all of your writing on a website created for your writing business. When you approach a potential client or editor, submit relevant samples of your writing but include a link to the entire portfolio.
If you find a potential writing job and none of your samples are appropriate, take the time to write a new one. You can add it to your portfolio for future use.
Submitting samples that aren't relevant will lessen your chances of winning the client or job. Take the extra time to write a sample that showcases your knowledge and skills in the correct area.
A portfolio is a neccessary tool for freelance writers. Take the time to make yours stand out.
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